Lifestyle journalism is a big umbrella, and I stretch across a good portion of it. My primary areas of expertise include skin & beauty, wellness, travel, and home.
With a journalism degree and 10+ years of experience, I've built an arsenal of experts and have fine-tuned the art of writing reported stories that'll keep your readers on the page.
I contribute to Real Simple, Martha Stewart Living, Insider, Today, Reader's Digest, TripSavvy, & others.
Branded content is an essential part of any business that drives brand recognition, loyalty, and ultimately revenue.
I create reported, journalism-style pieces with a branded slant, as well as press releases, website copy, SEO blog articles, and on-label product copy.
Brands I've worked with include L'Oreal, Nordstrom, Chewy, Bumble, Sunday Riley, Supergoop, Soko Glam, & Huda Beauty.