Lifestyle journalism is a big umbrella, and I stretch across a good portion of it. My primary areas of expertise include skin & beauty, wellness, travel, and home. 

With a journalism degree and 10+ years of experience, I've built an arsenal of experts and have fine-tuned the art of writing reported stories that'll keep your readers on the page.  

I contribute to Real Simple, Martha Stewart Living, Insider, Today, Reader's Digest, TripSavvy, & others.

lifestyle journalism

Reported, Expert-Driven Stories 

Branded content is an essential part of any business that drives brand recognition, loyalty, and ultimately revenue. 

I create reported, journalism-style pieces with a branded slant, as well as press releases, website copy, SEO blog articles, and on-label product copy.

Brands I've worked with include L'Oreal, Nordstrom, Chewy, Bumble, Sunday Riley, Supergoop, Soko Glam, & Huda Beauty.

branded content

Engaging Content Written in Your Brand's Voice

Let's Talk If You're...

curious about what I can do for you.  

Eager to spend more time on tasks you're good at & want to outsource the writing part.

Someone who doesn't enjoy or have time for writing, but knows it's important for business. 

An editor who needs a reliable reporter for ongoing work or one-off stories. 

In need of someone who can create sticky content that keeps readers on a page.

Seeking an SEO champ who knows their way around a brief—but won't Deliver a keyword-stuffed mess.